Drip campaigns allow you to send a sequence of LinkedIn direct messages to your existing network, including your 1st and 2nd+ connections, as well as accounts you have an open conversation with.

Unlike Outreach campaigns, Drip campaigns can target the same leads multiple times, with one restriction - a lead can only be in one drip campaign at a time.

Go to your Campaigns page and click the "Create Campaign" button to open the campaign builder popup. Choose an Inbound campaign to target 1st connections. Select "Lead Search Campaign".

Next, select the LinkedIn account that will run the campaign, which will also let you target their leads. Lead search campaigns have one primary action - message, and they always allow you to target leads from the account running the campaign.

Choose your campaign audience by using filters and keywords on your leads. You have access to all the filters from your Leads page, including Favorites and Labels. 🏷️ If you want to target everyone, simply click next without setting any filters or keywords.

In this step, you can configure the direct message sequence for this campaign. Set up a single message to send a one-off broadcast, or add multiple follow-up messages for a more engaging approach.

When sending multiple messages, you can add a delay between them.

There is no maximum number of messages, but we advise using no more than 2-3 to avoid spammy behavior.

All sequences stop as soon as you receive any response from that LinkedIn user.

This is done to prevent sending messages out of context.

These extra steps improve campaign performance or allow you to gather more data. They are available on all campaign types.

Our Custom Variables can be used to add a short AI-generated compliment, or fine-tune tone and style. In any case, Custom Variables put the power in your hands.

You can access the Custom Variables when creating new or editing existing templates.

In the above example, we have added two custom variables, shown in blue: "First name" and "Company".

Deep dive into everything our AI Variables can do

Don’t forget to preview your messages and see how AI and Translate will perform for your campaign. 👀

Auto-Translate lets you target users globally with each campaign. Aimfox can detect the target’s preferred LinkedIn account language and automatically translate your campaign for maximum effectiveness.

Important: Messages can only be translated from English to other languages.

If you're unsure which approach would work best for your audience, Aimfox allows you to create two separate campaign flows to send different messages to your recipients. After your campaign is created, you can track stats for each flow and compare them to see which performs better.

In this campaign setup phase, users can specify the days and times when their campaign will be active. Moreover, users can send messages within a designated timezone or schedule them to be sent within the specified timeframe in the recipient's timezone by selecting the “Target’s Timezone” option.

Once you've completed all the steps and configured everything, you'll be presented with a preview screen where you can review all the details of the campaign you've created before launching it.

You can start the campaign immediately, schedule the campaign or save it as a draft to launch later.

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