Custom list campaigns in Aimfox allow you to send connection notes and direct messages to LinkedIn profiles. When creating a campaign you can choose Custom List Campaign in your Outbound or Inbound campaign depending on the type of outreach you wish to perform.
Step 1: Select the campaign type and settings 🤖
Go to your Campaigns page and click the "Create Campaign" button to open the campaign builder popup.
Choosing Outbound Custom List Campaign will allow you to send a connection request or an InMail to your targets. Choosing an Inbound Custom List Campaign you will have an option to send a Direct Message to your targets.
Configure Settings:
After you've selected the campaign type you want, you will need to configure up the main settings for this campaigns. Like with other campaign types, you need to configure your Primary action, InMail optimization and the number of Targets you want to engage with.
Campaign settings breakdown:
👥 LinkedIn Accounts: You can now choose to run your campaign with a single account, multiple accounts, or even all accounts within your workspace.
🔗 Outreach type: Decide if you want to send a Connection Request to your targets (recommended). Or create an InMail Only campaign, which will not engage all of your targets, only those with open profiles.
📧 InMail Optimization: Optimize your campaign by sending Free InMails to open profiles. This feature lets you overcome LinkedIn's weekly connection invite limit, and it never uses paid InMails (recommended).
Once you are satisfied, click "Create campaign" to create a draft version of your campaign and move to the next step.
Step 2: Upload your Audience 🔍
When creating a List campaign, you can provide a fully custom list of LinkedIn accounts to serve as your campaign audience.
To create your targeting, you must upload a CSV file with a list of LinkedIn URLs. The LinkedIn URL column will be your main identifier, and other columns will become available as custom variables in the campaign.
Important notes: 👀
List campaigns are limited to 10.000 targets. Targets over 10.000 will not be included in the campaign.
Your Custom Variables will be available only in the campaign they are originally uploaded as. To re-use them in a different campaign, you must include them in that campaign's targeting CSV upload.
CSV File Requirements
Your CSV file can contain any number of columns, but it must meet the following criteria:
Header Row: At least one valid column must have a LinkedIn URL in the first row.
Columns: All columns must have names.
Additional Columns: Other columns can contain any text values that will be used as custom variables in the campaign messages.
Number of columns: The file can have a maximum of 10.000 rows.
Size: The maximum allowed file size is 50MB.
You can find more details in our CSV Formatting Guide.
If you do not want to use custom variables in your List Campaign, you only need to include one column containing LinkedIn URLs.
Step 3: Set your campaign Flow 💬
Your campaign Flow decides what types of actions Aimfox will perform in this campaign. Aimfox allows you to personalise your aproach: react to the targets post, endorse a skill, setup message sequences, split test your flow, send InMails and Connection notes.
Split test your flow
If you're unsure which approach would work best for your audience, Aimfox allows you to create two separate Flows and test which one of them would work better.
Free InMails
You can optimize your campaign by using Free InMails. These InMails can be sent free of charge to Premium LinkedIn users with open profiles. This lets you save your weekly connection or message requests by replacing some of them with InMails.
Step 4: Campaign scheduling
In this campaign setup phase, users can specify the days and times when their campaign will be active. Moreover, users can send messages within a designated timezone or schedule them to be sent within the specified timeframe in the recipient's timezone by selecting the “Target’s Timezone” option.
Step 5: Finalize your campaign
Once you've completed all the steps and configured everything, you'll be presented with a preview screen where you can review all the details of the campaign you've created before launching it.
When you're satisfied with everything, simply start the campaign, and you'll be all set to go!
You can start the campaign immediately or save it as a draft to launch later.