Variables and Fallbacks

Aimfox variables are dynamic fields containing data from your campaign targets, or sender accounts.

Standard variables include basic LinkedIn information such as first name, last name, occupation and location. List campaigns also allow you to set up custom variables with any data you want.

When managing campaigns at scale, it is inevitable that certain fields will have missing data - That is where fallback values come in.

Fallback values essentially act as backups for your message variables. You can define a fallback value for each variable, which will automatically be used whenever a target does not have any data for that specific variable.

You can set up a unique fallback value for each variable instance, giving you full control over your campaign messaging and improving customization.

You can set up a fallback by simply clicking any of your variables in Templates or Campaigns.

Fallbacks only support raw text and cannot use other variables.

Aimfox does not send messages which have any missing variables. This is done to prevent any of your communication being sent without full context or personalization. Make sure to set up fallback variables to ensure all your messages get delivered, especially when using a List Campaign with custom variables.