Aimfox grows your network by automating interactions on your LinkedIn account. It sends Connection Notes, InMails and DMs to boost your reach and connect you with more people.
This is done with “Campaigns”. 👀
Campaigns tell Aimfox who you want to reach and how you want to engage with them. They dictate what your Connection Notes should say, whether you should follow up with a DM, and other essential details about how you want to grow your LinkedIn network.
You can create your first campaign and start growing your LinkedIn network in less than 10 minutes. All you have to do is:
Select whether to target new people or your existing connections 🎯
Pick a Lead list, or create a new one 📋
You can add leads to your list from one or more Sources 🔍
Select the LinkedIn account (or accounts) to run the campaign 👔
Add Notes, Messages, and other communication to your workflow 💬
Set your schedule 📆
Launch the campaign 🚀
The rest of this article will tell you more about each step of the campaign creation process and turn you into an Outreach expert.
Creating your first campaign
Step 1: Choose your outreach type and list 🤖
Go to the "Campaigns" page in your dashboard and click "Create campaign".
The campaign creation modal will pop up, now you can:
Choose Outbound or Inbound.
Outbound reaches people outside your network — 2nd and 3rd-degree connections. This is what most campaigns are.
Inbound reaches your 1st-degree connections.
Name your campaign.
Select a Lead list, or create a new one. If you're starting from scratch, create a new one - you'll be able to fill it in a moment.
Note: Inbound campaigns only work with your 1st-degree connections. They will automatically ignore (and cancel) all 2nd+ connections.
Step 2: Configure your campaign settings ⚙️
👥 LinkedIn Accounts: run the campaign with one account, several, or all of them. See Multi-Account Campaigns.
🔗 Outreach type: Decide if you want to send a Connection Request with follow-up messages (recommended), or create an InMail-only campaign which auto-scans LinkedIn and only engages with Open profiles by sending a free InMail.
📧 Bonus feature - InMail Optimization: You can mix the two campaign types by toggling InMails in a connect campaign workflow. This will send free InMails to open profiles, and connection requests to everyone else.
🚦Exclusion rules: You can choose to skip people who are already in an active campaign, who you've targeted before, or who have no profile photo. See Excluded and locked targets.
Once you finish this step your campaign is created as a Draft, and you can leave and come back to it at any time.
Step 3: Leads 🔍
This step shows your Lead list. If you created a new one, it's empty, and you add leads by adding Sources.
Click Add leads and choose a Source:
LinkedIn Search - Run a LinkedIn people search directly in Aimfox
Sales Navigator - Use your Sales Navigator subscription for finer targeting.
Post - People who engaged with a LinkedIn post
Event - LinkedIn event attendees
Group - Members of a LinkedIn group
Contacts - People you're already connected with or talking to
CSV file - Upload your fully custom list of leads
CRM - Leads from a connected tool like Instantly, EmailBison or Smartlead
You can add as many Sources as you want, and Aimfox merges anyone who appears in more than one. You don't have to wait for Aimfox to finish collecting leads before moving on.
This step edits the list itself. Anything you change here - adding a Source, removing a lead - changes the Lead list, so it affects any other campaign running on it.
Bonus feature - Auto updating: Most LinkedIn Sources can auto-update, re-checking on a schedule and bringing in new people who match. Because your campaign stays in sync with its list, anyone new is picked up automatically. CSV and CRM Sources don't auto-update, since there's nothing for Aimfox to re-check.
Step 4: Campaign flow 💬
Now you can set up the exact steps your campaign will take when engaging with your targets - this is called a Flow. What you see here depends on the choices you made earlier:
🔗 Connection request flow: Outbound campaigns sending a connection request
📬 InMail flow: Outbound campaigns sending an InMail
💬 Message flow: Inbound campaigns
Let's walk through the connection request flow, since it's the most common and the most complete. Most features available here apply to the other two flows.
Your connection request
Aimfox starts by sending a connection request, with an optional Note attached.
Notes are limited to 300 characters. The editor counts your base message, so leave a bit of room if you're using variables - staying under 250 characters is comfortably safe.
This is where personalisation comes into play:
🏷️ Custom variables drop a person's own details into the text, like their first name or company. Anything in your Lead list can be used, including columns from your own CSV. See CSV lists and Custom Variables
🤖 AI variables go even further and let you prompt AI to generate a line written for that specific person, based on their profile info. See AI Variables
🈂️ Auto-translate detects the lead's LinkedIn language (based on their location) and translates your message into it, so one campaign can work across several countries
Your follow-up messages
When someone accepts your request, Aimfox sends the message sequence you've set up here.
You can add as many follow-ups as you like and delay each one, including the first. Two or three messages with a few days between them works well — more than that starts to feel like pressure.
🚦Sequences stop as soon as someone replies, so nobody keeps receiving follow-ups after they've already answered you.
Messages can carry more than text. Voice recordings make an introduction feel personal, and attachments let you send a brochure, case study or deck without waiting for a reply first. See Voice messages and Attachments.
Two settings worth turning on
InMail optimization sends a free InMail to anyone with an open profile instead of using a connection request on them. It never uses your InMail credits, and it saves your weekly connection request allowance for people you can't reach any other way.
Each lead gets either a connection request or an InMail - making this the best option to maximize your account's outreach actions with a single campaign.
Split testing lets you create up to two different Flows, to A/B test your campaign and measure what approach gets you the best results.
Step 5: Schedule 📆
Campaigns follow a strict schedule and only work within the working hours you set for them. 🕐
You can select a specific timezone for your campaign, or you can allow Aimfox to dynamically detect your recipients timezone via Timezone Optimization, and reach out to them when it’s most effective.
Step 6: Review and Launch 🚀
Your campaign is Ready - now is the chance to double check your templates, audience and everything else. If you’re satisfied, it’s time to launch!
Simply click the start button and start growing your LinkedIn network on autopilot. Before launching, consider testing your campaign with a small group to ensure everything works as expected and refine your approach if needed.
You can start the campaign immediately or schedule it for later.
Welcome to Aimfox! 🚀
Notes:
Your campaign stays in sync with its Lead list. Add leads to the list later and the campaign picks them up, with no need to create a new one.
The same Lead list can run several campaigns at once. If you do that, use the exclusion rules in Step 2 so people don't hear from you twice.
Removing a lead from a list cancels them in campaigns running on it, and that can't be undone.
For more information, read the following articles: