What is a Campaign Flow
Campaigns work by automating certain high impact actions on the user's LinkedIn account in order to grow their network.
You can now choose to run your campaign with a single account, multiple accounts, or even all accounts within your workspace. You can find more information on our Multi - Accounts feature here
Every campaign only affects a pre-defined set of LinkedIn accounts, or Targets. This set of targets is called the campaign Audience.
The campaign then automates your LinkedIn actions in order to engage that Audience. This sequence of steps is called a "Campaign Flow". You can define exactly what steps your Flow should execute during campaign creation.
You can create up to two Primary flows in a single campaign. This is called a Split Test. Every Target is assigned to a single flow, and once assigned, cannot be reassigned.
In addition to a Primary flow, your campaign can also include secondary flows used for InMail optimization. Targets assigned to the InMail flow will not perform any actions from the primary flow.
Campaign Flow Logic Explained
Connection request Flow
This is the most commonly used flow, and it is available in every Aimfox campaign. It works by sending a connection request to your Target, and can follow up with a direct message sequence if the target accepts your connection request.
View profile: View the target's profile
Send Connection Request: Send a connection request, optionally accompanied by a Note. Notes are only available for LinkedIn Premium accounts due to LinkedIn's policies
If the target accepts the connection, they can be queued for a follow-up sequence
If the target declines, the connection request is withdrawn
Enroll Target in follow-up sequence (Optional): Send a direct message to the Target, after they accept your connection request
Every message in the sequence can be delayed for as long as you want
Sequences are immediately stopped as soon as Aimfox detects a reply from your target. This helps you avoid sending out of context messages
Message request Flow
Message Requests are LinkedIn's unique way of allowing users to connect with others that they have a shared topic with. You can send a message request to communicate with coworkers, event attendees, members who are #OpenToWork or Group members that you aren’t already connected with. This Flow is available in Group and Event campaigns.
View profile: View the target's profile
Send Message Request: Send a message request to the target
Enroll Target in follow-up sequence (Optional): Send a direct message to the Target, with a specified delay. Unlike connection requests, you do not have to wait to connect with a target to enroll them in a follow-up sequence.
Every message in the sequence can be delayed for as long as you want
Sequences are immediately stopped as soon as Aimfox detects a reply from your target. This helps you avoid sending out of context messages
Voice Messages in Message Requests
You can include voice messages within your message request.
Voice messages allow you to add a more personal touch to your outreach by speaking directly to your prospect.
To add a voice message:
Open the Campaign Flow.
Click the Voice Message option.
Record your message using your microphone.
Save the recording to attach it to the template.
When the message request is sent, the voice message will automatically be included as part of the message.
Voice messages are particularly effective when:
Introducing yourself
Explaining the reason for reaching out
Adding a more human and authentic tone to outreach
InMail flow
Free InMails are an excellent option to optimize your campaigns. Activating an InMail flow allows your campaign to send viable targets an InMail instead of a connection or message requests. Since all actions on LinkedIn are capped by a weekly limit, saving some of your precious connection requests can hugely improve your performance.
View Profile: View the target's profile.
Send InMail: If the target's profile is open to receiving a Free InMail, send one.
If the profile is not Open, revert back to the Primary flow.
InMails cannot be followed up with a direct message sequence.
Attachments in Message Requests and InMails
Message and InMail templates can also include file attachments.
Attachments allow you to share supporting materials directly with your outreach message, such as:
Case studies
Product brochures
Demo decks
Helpful guides or documents
To add an attachment:
Open the Campaign Flow.
Add a Message or InMail.
Upload the file.
Save the template.
When the message request is sent, the attachment will automatically be included in the message.
Additional Features
Each flow can be customized with Templates and additional advanced Features like AI Variables, or Translation.
You can create the Templates that you can use for your Connection Notes, Messages and your InMails on the Templates page of your Dashboard.
Edit the Templates to tailor each note, message or inmail to the specific targets of the campaign in the Campaign flow section. After you are done editing the template don't forget to Update preview so you can see how the message will appear to the target.
Additional Resources: