Event campaigns allow you to automatically engage members of any LinkedIn Event that you're are attending.

Unlike a typical LinkedIn Search campaign, with Event campaigns, you can decide how you want to engage your targets. You can choose to send them a connection request, or a message request - a special type of DM with an automatic introduction from LinkedIn.

Message Requests are a great way to start a conversation with like-minded LinkedIn users, especially since you already have a common topic to discuss. For this reason, event campaigns are some of the best-converting campaign types.

Go to your Campaigns page and click the "Create Campaign" button to open the campaign builder popup. Choose an Outbound campaign to target 2nd and 3rd connections, or select an Inbound campaign to target only 1st connections. Select Event campaign.

After you've selected the campaign type you want, you will need to configure the main settings for this campaigns. Like with other campaign types, you need to configure which LinkedIn accounts will run your campaign, your Outreach type and the number of Targets you want to engage with.

Campaign settings breakdown:

Once you are satisfied, click "Create campaign" to create a draft version of your campaign and move to the next step.

After creating the campaign, you can select the event you want to target. Aimfox will get the most relevant event attendees and queue them up for your campaign.

This step also allows you to change the Search account.

If you change your mind after selecting the event, you can always choose a different one by clicking "Change event" before moving on to the next step.

If you're satisfied with your event selection, you can proceed to the next step, where Aimfox will pull up relevant event attendees (up to your pre-set limit). You need to wait for this process to finish, so you can move on to build your campaign.

On this screen you can filter out your target accounts even further. By using our Keyword search, Advance audience filtering and selection features you can rest assured that your campaign will have a high success rate.

Simply type in relevant Keywords, Locations, Industries, and Aimfox will return a preview of your search results. This step works exactly like a LinkedIn People search. 🚀

Whenever you type a phrase into the keyword field, it is automatically converted into a "Keyword" when you click Enter. This behaves the same as when you use advanced LinkedIn search logic by using quotation marks.

The above search 👆 can be interpreted as "Engineering / Engineer" OR "UX". Aimfox will search for users who are either Engineers and UX professionals.

Example: Searching for a "UX Designer" is not the same as searching for "UX" OR "Designer".

You can also change the Keyword type to General, Company, School and Title.

You can set specific keywords as Mandatory or Excluded. Simply hover over they keyword with your mouse, and choose how you want to label this keyword.

The example search below requires all results to include "UX designer", but they must not include "UI". This ensures that the search returns only professionals that are currently in a UX role, and not working with building UI directly.

You can use these filters to remove targets from your campaigns and refine your audience even further.

Supported filters include:

By selecting your targets in this step, you can either Remove them from the campaign, or Export their data in a .CSV format.

Your campaign Flow decides what types of actions Aimfox will perform in this campaign.

Depending on your selected primary action when creating the campaign, you will start with either a connection request, message request or InMail.

Free InMails can be sent regardless of which primary action is selected. Make sure to use InMails whenever possible to make the most of your weekly action limit on LinkedIn.

A connection request is the most common way of growing your LinkedIn network. With this flow, Aimfox will send a connection request to your campaign targets with an optional Note of up to 200 characters.

Free LinkedIn accounts can only send 5 Connection Notes per month, so including a Note in your Campaign is only available for users with a LinkedIn Premium subscription.

Your connection request can be followed up with a sequence of direct messages so you can immediately engage your new Leads and start a conversation.

This message sequence triggers when Aimfox detects that a user has accepted your connection request. You can delay every message, even the first one, allowing full customization.

Your sequence can include as many messages as you want, but we advise using no more than 2-3 to avoid spammy behavior.

All sequences stop as soon as you receive any response from that LinkedIn user.

This is done to prevent sending messages out of context.

Message requests are LinkedIn's way of allowing you to easily start a conversation with other users if you are a member of the same group or attending the same event, even if you are not connected.

LinkedIn will automatically include a short introduction when messaging other group members or event attendees. This lets the recipient know why you can chat with them and provides some more context to the conversation.

A Message request flow automates the process of engaging other LinkedIn users with the Message Request feature.

You can create a follow-up sequence after your Message Request to ping your targets with more information or check in with them after a few days.

These extra steps improve campaign performance or allow you to gather more data. They are available on all campaign types.

Our Custom Variables can be used to add a short AI-generated compliment, or fine-tune tone and style. In any case, Custom Variables put the power in your hands.

You can access the Custom Variables when creating new or editing existing templates.

In the above example, we have added two custom variables, shown in blue: "First name" and "Company".

Deep dive into everything our AI Variables can do

Auto-Translate lets you target users globally with each campaign. Aimfox can detect the target’s preferred LinkedIn account language and automatically translate your campaign for maximum effectiveness. Messages can only be translated from English to other languages.

If you're unsure which approach would work best for your audience, Aimfox allows you to create two separate Flows and test which one of them would work better.

After your campaign is created, you will be able to monitor which Flow is producing better results, and you can use that information to improve other campaigns.

You can optimize your campaign by using Free InMails. These are InMails you can send free of charge to Premium LinkedIn users with open profiles. This lets you save your weekly connection or message requests by replacing some of them with InMails. This step will never use your paid InMails, and as with previous steps, AI optimization and Translation are available.

In this campaign setup phase, users can specify the days and times when their campaign will be active. Moreover, users can send messages within a designated timezone or schedule them to be sent within the specified timeframe in the recipient's timezone by selecting the “Target’s Timezone” option.

Once you've completed all the steps and configured everything, you'll be presented with a preview screen where you can review all the details of the campaign you've created before launching it.

When you're satisfied with everything, simply start the campaign, and you'll be all set to go!

You can start the campaign immediately, schedule the campaign or save it as a draft to launch later.

Additional Resources: