Unlike other campaign types which rely on LinkedIn's search functionality, List Campaigns let you upload a fully custom audience via CSV, without any restrictions. This is the perfect campaign for experienced marketers or sales teams.

For a quick rundown, take a look at our 5-minute video guide:

The most powerful feature of List Campaigns are 🏷️ Custom Variables - any field in your CSV file can be used as a variable in your message templates. Use this to send custom coupon codes, integrate with advanced AI data scraping tools, and improve your workflows 🚀

Go to your Campaigns page and click the "New Campaign" button to open the campaign builder popup. Select List campaign.

After you've selected the campaign type you want, you will need to configure up the main settings for this campaigns. Like with other campaign types, you need to configure your Primary action, InMail optimization and the number of Targets you want to engage with.

Once you are satisfied, click "Create campaign" to create a draft version of your campaign and move to the next step.

When creating a List campaign, you can provide a fully custom list of LinkedIn accounts to serve as your campaign audience.

To create your targeting, you must upload a CSV file with a list of LinkedIn URLs. The LinkedIn URL column will be your main identifier, and other columns will become available as custom variables in the campaign.

This allows you to use enriched CSVs from third-party AI Enhancement and Data Scraping tools and integrate with advanced workflows. If you use Clay.com, or something similar - this is for you. 🤖

Your .CSV file must be correctly formatted so it can be used in your List Campaign targeting.

Formatting requirements:

You can find more details in our CSV Formatting Guide.

If you do not want to use custom variables in your List Campaign, you only need to include one column containing LinkedIn URLs.

Your campaign Flow decides what types of actions Aimfox will perform in this campaign.

Free InMails can be sent regardless of which primary action is selected. Make sure to use InMails whenever possible to make the most of your weekly action limit on LinkedIn.

A connection request is the most common way of growing your LinkedIn network. With this flow, Aimfox will send a connection request to your campaign targets with an optional Note of up to 200 characters.

Free LinkedIn accounts can only send 5 Connection Notes per month, so including a Note in your Campaign is only available for users with a LinkedIn Premium subscription.

Your connection request can be followed up with a sequence of direct messages so you can immediately engage your new Leads and start a conversation.

This message sequence triggers when Aimfox detects that a user has accepted your connection request. You can delay every message, even the first one, allowing full customization.

Your sequence can include as many messages as you want, but we advise using no more than 2-3 to avoid spammy behavior.

All sequences stop as soon as you receive any response from that LinkedIn user.

This is done to prevent sending messages out of context.

These extra steps improve campaign performance or allow you to gather more data. They are available on all campaign types.

The most unique feature of List Campaigns is the ability to use Custom Variables in your templates. Every column in your CSV upload can be used in your Note, Message and InMail templates.

You can access the Custom Variables when creating new or editing existing templates.

In the above example, we have added two custom variables, shown in blue: "occupation" and "Second Follow-up Message". Even though Aimfox already has a defauly occupation field, you can use the same name in your CSV, and easily identify which one you are working with.

Our AI Enhance feature allows you to enrich your Notes, Message Requests, and Follow-Up Messages with AI to add some variety to your campaigns. AI Enhance will help you do the following:

Don’t forget to preview your messages and see how AI and Translate will perform for your campaign. 👀

Auto-Translate lets you target users globally with each campaign. Aimfox can detect the target’s preferred LinkedIn account language and automatically translate your campaign for maximum effectiveness. Messages can only be translated from English to other languages.

If you're unsure which approach would work best for your audience, Aimfox allows you to create two separate Flows and test which one of them would work better.

After your campaign is created, you will be able to monitor which Flow is producing better results, and you can use that information to improve other campaigns.

You can optimize your campaign by using Free InMails. These InMails can be sent free of charge to Premium LinkedIn users with open profiles. This lets you save your weekly connection or message requests by replacing some of them with InMails. This step will never use your paid InMails, and as with previous steps, AI optimization and Translation are available.

In this campaign setup phase, users can specify the days and times when their campaign will be active. Moreover, users can send messages within a designated timezone or schedule them to be sent within the specified timeframe in the recipient's timezone by selecting the “Target’s Timezone” option.

Once you've completed all the steps and configured everything, you'll be presented with a preview screen where you can review all the details of the campaign you've created before launching it.

When you're satisfied with everything, simply start the campaign, and you'll be all set to go!

You can start the campaign immediately or save it as a draft to launch later.

Additional resources: