What is a split test?
A split test, or commonly known as an A/B test is a way to split your campaign interactions into two different flows in order to gather data and learn which one performs better.
You can set up a split test for any campaign which uses Connection Request and Message Request flows. Split Tests cannot be used with InMails. Additionally, A/B testing can be applied to Connection Notes if your account supports this feature, and to Follow-Up Messages to optimize engagement.
They can cover different aspects such as wording, message frequency, or even measure performance between translated and non-translated messages. Specific elements like Connection Notes and Follow-Up Message sequences can also be tested to refine campaign effectiveness.
How to create a Split Test
You can create a split test during the "Campaign Flows" step when building any campaign that uses Connection or Message Requests.
You can duplicate your current flow or create another one from scratch.
Adding a Split Test splits your audience into two equal parts. A campaign with a maximum number of 1000 targets will have two flows with 500 targets each.
Once they're created, you can also rename the flows for better tracking.
Additional Split Test Information
Limitations of A/B Testing
A/B testing must be enabled during the campaign creation process and cannot be added to an existing live campaign. This limitation requires careful planning to ensure all desired tests are set up before launching the campaign.
Testing More Than Two Templates
Aimfox supports A/B testing - with a limit of two Split Test flows per campaign. To test more than two templates, you will need to create multiple campaigns and split your audience accordingly. Follow these steps:
Export your audience: Export the Audience list from your campaign as a CSV file.
Manually split the list: Divide the exported list into equal groups based on your testing needs. For example, if you want to test four templates, split the list into two groups.
Create custom list campaigns in Aimfox: Upload each group as a separate Custom List Campaign in Aimfox.
Set up your A/B tests in your newly created campaigns.
It's advisable to allow your campaigns to run long enough and reach a significant number of leads to gather meaningful data. Focus on testing one variable at a time, such as opening lines or follow-up sequences, to isolate the impact of each change. Tracking specific metrics like acceptance and reply rates can provide deeper insights into the performance of each variant.
Unlike Email marketing software or certain other platforms that automatically designate a "winner" and direct all communication to that flow, Aimfox split tests primarily function as additional analytics tools and currently do not provide such functionality. Avoid switching templates mid-way in a single campaign, as this can lead to unreliable results due to uneven distribution of targets.