A split test, or commonly known as an A/B test is a way to split your campaign interactions into two different flows in order to gather data and learn which one performs better.

You can set up a split test for any campaign which uses Connection Request and Message Request flows. plit Tests cannot be used with InMails.

They can cover different aspects such as wording, message frequency, or even measure performance between translated and non-translated messages.

You can create a split test during the "Campaign Flows" step when building any campaign that uses Connection or Message Requests.

You can duplicate your current flow or create another one from scratch.

Adding a Split Test splits your audience into two equal parts. A campaign with a maximum number of 1000 targets will have two flows with 500 targets each.

Once they're created, you can also rename the flows for better tracking.

Aimfox supports A/B testing - with a limit of two Split Test flows per campaign. To test more than two templates, you will need to create multiple campaigns and split your audience accordingly. Follow these steps:

It's advisable to allow your campaigns to run long enough and reach a significant number of leads to gather meaningful data. Focus on testing one variable at a time, such as opening lines or follow-up sequences, to isolate the impact of each change.

Unlike Email marketing software or certain other platforms that automatically designate a "winner" and direct all communication to that flow, Aimfox split tests primarily function as additional analytics tools and currently do not provide such functionality. Avoid switching templates mid-way in a single campaign, as this can lead to unreliable results due to uneven distribution of targets.